Authors - Kazi Saiful Islam, Sadman Kabir, Abir Sen Gupta, Sayra Islam Saki, Md. Tafshir Jaman Takib, S.M. Sayem Abstract - This paper explores the critical role of Green Innovation and Green Finance Index in influencing Sustainable Business Performance with a specific focus on Green IT Capital as mediator. For primary data collection, questionnaire was distributed among Bangladeshi employees appointed in several industries and 407 responses were obtained. The Partial Least Square Structural Equation Modelling (PLS-SEM) approach was used for the data analysis. The findings demonstrate that Green Innovation (consisted of Green Product Innovation, Green Process Innovation and Green Technology Innovation) as well as Green Finance Index (consisted of Green Bond and Green Investment) positively influence Sustainable Business Performance. Moreover, Green IT Capital directly impacts Sustainable Business Performance. Additionally, Green IT Capital significantly mediates the relationship of Green Finance Index and Sustainable Business Performance, however, significant mediation between the relationship of Green Innovation and Sustainable Business Performance was not found, which is a central finding of this study. The results infer several insights for firms to utilize the funds to integrate Green IT Capital in their core activities to attain sustainable outcomes. The findings clarify the need to arrange policies to incentivize Green IT Capital adoption across industries. These factors may enhance Green Communication strategies and accelerate the nation to attain SDG 9 and SDG 12.
