Authors - Rowena Ocier Sibayan, Hazel C. Tagalog, Ronald S. Cordova Abstract - As digital marketing expands in Oman, many organizations struggle to transform large volumes of customer data into actionable insights. This study presents an AI-driven marketing intelligence framework designed for non-technical users, combining automated customer segmentation, sentiment analysis, and personalized recommendations. The framework employs an autoencoder-based feature extraction approach to capture key behavioral patterns, followed by K-Means clustering to define meaningful customer segments (Berahmand et al., 2024). A fine-tuned BERT model analyzes multilingual feedback in Arabic and English to assess customer sentiment (Manias et al., 2023). The framework was evaluated using 12 months of campaign data from 450 customers across multiple Omani businesses. Analysis revealed four distinct customer groups and an overall positive sentiment of +0.55. Controlled A/B experiments demonstrated that AI-guided campaigns outperformed traditional methods, increasing conversion rates by 27%, improving retention by 15%, and generating a threefold return on marketing spend. These results indicate that accessible AI tools can deliver measurable marketing benefits in emerging markets and provide a scalable solution for Gulf-region businesses.
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