Authors - Eliza Borkute, Michael Savariapitchai, Vijeyandra Shahu, Deepak Sharma Chetan Parlikar Abstract - The current study aims to examine the significance of trust, perceived security, and awareness as factors that influence the adoption rate of UPI among private sector employees within the region of Chandrapur. The structured ques tionnaire has been designed to measure the following: a) trust factor regarding data protection and the correctness of the operations; b) perceived security level of UPI; c) awareness and knowledge about UPI functions; d) demographic characteristics related to education level, annual earning capacity, and age; and e) actual level of UPI adoption involving the use rate, continuous use of UPI, recommendations, and its integration with financial activities. Nonparametric statistical methods were used, including Spearman's rank correlation by investi gating the relationships of trust, security perception, awareness, and adoption. Kruskal-Wallis tests were conducted for finding group differences between ed ucation level and usage frequency. The results have accounted for strong, posi tive, and statistically significant associations between consumer trust, perceived security, awareness, and UPI adoption indicators. Education level revealed a partial moderating effect. Educated respondents tend to show higher trust and usage frequency in selected trust dimensions. However, this is not the case in all the aspects of this dimension. Additionally, the frequent users of UPI exhibit greater trust compared to the occasional users.
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