Authors - Amit Kalita, Himashree Kalita, Manjit Kalita, Abhijit Chakraborty, Kalpita Dey, Prajukta Deb Abstract - The significance of M- Health platforms to promote health equity has reached critical levels as digitalization in the healthcare sector continues to grow post pandemic. M-Health platform utilization in developing countries like Bangladesh has unique challenges: inconsistent adoption of the digital healthcare system, thus leading to a suboptimal delivery of healthcare services to customers. Using blended models i.e., Expectation-Confirmation Model (ECM), UTAUT2, and the DeLone & McLean IS Success Model, with Training on Virtual Consultation Skills as the moderating variable, the study intends to examine the adoption intention of healthcare providers to continuously use M-Health Platforms for a myriad of services like virtual consultation, remote patient monitoring, electronic prescriptions, and e-health record keeping. This study used Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate 898 responses. Social influence, relative advantage, regulatory clarity, digital literacy, trust in technology, and system quality, which collectively improve doctors’ satisfaction with virtual consultation platforms, were identified as important to the purpose of the study. The results offer concrete steps that healthcare providers, platform creators, and policymakers can take to build and improve a solid and dependable M-Health platform that encourages sustained partnership with physicians by alleviating resistance that physicians may have about M-Health platforms in comparable developing countries.
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