Authors - Irmawan Rahyadi Abstract -This research investigates the digital footprint of mental health infor mation as it circulates on YouTube. Using a qualitative content analysis ap proach, the study examines 100 selected videos in conjunction with social media analytics to identify recurring patterns in the dissemination of mental health dis course. The findings reveal a mix of misleading or incomplete claims, educa tional resources, personal narratives, and recovery-oriented content, illustrating how mental health discussions shape and amplify user perspectives at both broad (macro) and specific (micro) levels within the evolving field of e-health. To in terpret these dynamics, the analysis applies Gibson’s theory of transactional af fordances, which illuminates key themes of risk, relevance, lived experience, credibility, and social support. By situating these themes within the broader con text of video-sharing platforms, the study underscores the importance of YouTube as a platform for mental health communication. It underscores its role in broader public conversations about health in the digital age. The future re search should investigate mental health discourse from other social media users.
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